We are looking for a Digital Strategist who will be responsible for developing and implementing digital marketing strategies to achieve business goals. He/she will play a role in driving traffic, engagement, and conversions through various digital channels and initiatives. Digital strategists offer responsibilities that include developing strong lasting relationships with clients.
LOCATION: Lekki Phase 1
RESPONSIBILITIES:
- Proven experience in creative strategy development and content creation.
- Perform exhaustive research to gain in-depth knowledge of all customer personas.
- Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
- Experience in managing large accounts and monitoring campaigns.
- Digital media planning/buying.
- Establish best practices in digital marketing
- Stay up to date with the latest technology and best practices
- Creating and monitoring digital campaigns and execution
- Developing creative ideas on how to engage an audience and meet clients’ business objectives.
- Develop writing style, tone, and voice for all content and ensure they are consistent across all delivery platforms.
- Generate weekly reports using analytics and graphics.
REQUIREMENTS
- BSc degree in Marketing, Advertising, or a relevant field
- At least 5 years of proven work experience as a Digital marketing strategist
- Demonstrable experience with SEO/SEM and CRM software
- Knowledge of Google ads, and programmatic advertising.
- Experience implementing and optimizing Google Ads campaigns
- Solid knowledge of web analytics tools like Google Analytics
- Hands-on experience with the creation of Strategy and Media buying
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Experience in an advertising agency will be an added advantage
- Experience in B2B or B2C marketing is desirable
Salary: ₦250,000.00 – ₦300,000.00 per month
