We are seeking a motivated Sales and Marketing Associate to join our team. The ideal candidate will play a critical role in driving sales growth and market presence for our product lines. This position requires a blend of sales and marketing expertise and strategic marketing skills to effectively support our customers and expand our market reach.
Key Responsibilities:
1. Sales Achievement:
• Achieve and surpass sales targets on a quarterly, half-yearly, and annual basis.
• Successfully create business opportunities for new and existing customers in the Public, NGO, and FBO sectors.
• Follow closely on tenders in Public, FBOs, and NGOs, ensuring participation by our distributors.
2. Customer Relationship Management:
• Build and maintain new relationships with clients and prospects.
• Retain current customers by visiting them regularly and resolving issues related to our devices.
• Work closely with the Customer Support team to assist customers across Kenya.
3. Marketing Activities:
• Organize marketing activities and product launches across the country.
• Ensure all leads from marketing activities are followed up and closed.
• Collaborate with professional bodies such as Pediatrics, Radiology, Obstetrics and Gynecology, and Midwives Society.
4. Market Intelligence:
• Share market intelligence with the Head of Sales and Marketing monthly, describing market trends and competitors.
• Make recommendations based on market intelligence to optimize sales strategies.
5. Product Knowledge:
• Deep understanding of maternal and neonatal products, particularly POCUS and CPAP devices.
6. Sales Analysis:
• Collect data and submit sales analysis to the Sales Manager every quarter.
• Work with the distributor to organize marketing activities and create more demand.
• Ensure customer satisfaction and support them whenever needed.
7. Lead Management:
• Regularly share all market leads with the distributor(s) and follow up to ensure the leads are closed.
• Create networks in government and faith-based central procurement to stay informed of all leads and follow up on tenders.
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field.
- Proven experience in sales and marketing, preferably in the medical devices or healthcare industry.
- Strong understanding of neonatal care, POCUS, and CPAP technologies.
- Excellent communication, presentation, and negotiation skills.
- Ability to work independently and as part of a team in a fast-paced environment.
Experience:
- Minimum of 5 years of experience in a sales & marketing role within the medical device industry working with maternal & neonatal devices.
- Prior experience with POCUS a Plus
Skills and Competencies:
- Product Knowledge: A deep understanding of maternal & Neonatal devices, specifically POCUS and CPAP devices, including their functionalities, applications, and benefits in clinical settings.
- Sales & marketing knowledge: Proven ability to identify sales opportunities, negotiate contracts, and close deals effectively.
- Customer Relationship Management: Strong interpersonal skills to build and maintain relationships with healthcare professionals, key decision-makers, and stakeholders.
- Clinical Expertise: Knowledge of medical terminology, procedures, and patient care practices relevant to neonatal care and respiratory therapy.
- Market Analysis: Ability to conduct market research, analyze trends, and identify potential markets and customer needs.
- Communication Skills: Excellent verbal and written communication skills for effective presentations, demonstrations, and training sessions.
- Strategic Thinking: Capability to develop and implement strategic marketing plans to promote products and achieve sales targets.
Location:
This position is based in Nairobi, Kenya, with occasional travel within the East African region required.
If you meet the qualifications and are excited about this opportunity, please submit your resume and cover letter detailing your relevant experience and why you are a good fit for this role
