Purpose
To develop and implement community and marketing initiatives aligned to Home Instead’s mission and values to strengthen the brand and grow our market share.
The Role
- Develop and build on existing relationships in the local community maintaining a pipeline of opportunities by growing and leveraging your network.
- Build relationships with key RPN’s, working to agreed targets and have regular touchpoints to drive Client and Care Professionals enquiries.
- Deliver promotional activities both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community.
- Plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public.
- Continually deliver a message that reflects our mission, vision and values and delivers our value proposition.
- Work with the Business Operations Manager to develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives across the network of relationships that have been built in the local community.
- Accurately track and record enquiries and use the information to manage and adjust strategy to optimize messaging and education in the community.
- Maintain accurate data and information to analyze own performance. Use data and information to continually assess performance against strategic goals.
- Manage your own time effectively, prioritizing critical tasks and adapting to the changing needs of the business and reacting to new needs or challenges in an effective manner.
- Ensure compliance with Home Instead’s Equality, Diversity and Equal Opportunities Policy, in respect of employment and service delivery.
- Carry out any other duties deemed necessary for the successful operation of the business.
Essential Criteria
- Proven track record in successfully building strong relationships both face to face and virtually within a local community to achieve business objectives using a variety of tools and techniques.
- Confident to network face to face, by phone, email, video call with community stakeholders and potential RPNs.
- Confident to deliver talks on key ageing subjects such as Dementia, Scam Awareness, Nutrition & Hydration etc.
- Networking face to face, by phone, email, video call with community stakeholders and potential RPNs.
- Good understanding of marketing principles with experience of using a range of marketing and communication approaches including managing digital media platforms/campaigns.
- Effective interpersonal skills with excellent verbal and written communication skills, with the ability to deliver effective and engaging presentations or workshops to a broad-based audience.
- Strong organisational and prioritisation skills.
- Self-motivated with the ability to work independently, use initiative and be resilient.
- Ability to work flexibly to meet the needs of the business – some weekend work will be required dependent on business needs,
- Must have full clean driving license and access to a car with business use insurance.
