Responsibilities
CRM System Management:
· Administer and maintain the ZOHO CRM system, ensuring data integrity and accuracy.
· Customize and configure the ZOHO CRM system to meet business requirements.
· Develop and implement processes and procedures for effective use of the ZOHO CRM system.
· Train and support users on ZOHO CRM system functionality and best practices.
Customer Data Analysis:
· Analyze customer data to identify trends, patterns, and insights for improving customer engagement and retention.
· Segment customer data based on demographics, behaviors, and preferences to develop targeted marketing campaigns.
· Collaborate with the marketing team to develop data-driven strategies for customer acquisition and retention.
· Generate reports and dashboards to provide stakeholders with actionable insights.
Customer Engagement and Retention:
· Develop and execute ZOHO CRM strategies to enhance customer satisfaction, loyalty, and retention.
. Implement personalized communication and marketing campaigns based on customer segments and preferences.
· Optimize customer touchpoints and journeys to deliver seamless and engaging experiences.
· Monitor customer feedback and implement improvements to address concerns and enhance customer satisfaction.
Collaboration and Cross-Functional Support:
· Collaborate with shareholders to align ZOHO CRM initiatives with business objectives.
· Provide support and guidance to teams on CRM system usage, best practices, and data management.
· Coordinate with IT teams for ZOHO CRM system enhancements, integrations, and troubleshooting.
· Stay updated on industry trends and emerging technologies to recommend innovative CRM solutions.
Qualifications
- Proven experience as a ZOHO CRM Specialist or similar role
- Strong knowledge of CRM principles, methodologies, and best practices
- Proficient and strong knowledge of ZOHO CRM system, data analysis tools, ZOHO maintenance, WordPress, reports and dashboards
- Demonstrated expertise in developing complex automation/integration workflows using Zoho Creator, Zoho CRM, Zoho Desk, Zoho Books, or other Zoho products.
- Excellent phone, email and instant messaging communication skills
- Excellent time management skills
- Solid organizational skills
- Onsite role at Nakuru Office