Job Overview
- The candidate will be required to create a social media campaign for the company by building social media presence for our brand/products. The role will also be responsible for driving sales online, generating revenue, and creating top-of-the-mind awareness for our brand.
- The candidate will be required to run advertising campaigns and drive social engagement by creating high-quality original content. The candidate will also be required to engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.
Job Duties & Responsibilities
Social Media Engagement:
- Engage with the public through social media and ensure visitor flow to websites.
- Work in partnership with social media influencers.
- Respond to customer inquiries regarding products and services.
- Analyze and report on visitor data and devise new ways to market products.
- Develop and manage social media campaigns.
- Develop and oversee social media strategies.
- Develop and implement a marketing communication plan including a detailed calendar of campaigns, events etc.
- Measure and report on the success of every social media campaign.
- Collaborate with Sales, Call Center and Product Development teams.
Effective Content Strategy:
- Write and optimize content for the website and social networking accounts such as Facebook, Instagram, Linkedin, and Twitter.
- Manage and oversee social media content.
- Design and edit graphics and post videos, podcasts, and audio content to online sites.
- Sales, leads, prospect, and revenue generation using online content.
- Arrange webinars and webcasts.
- Create online banner adverts and oversee pay per click (PPC) ad management.
- Write copy for email marketing campaigns.
- Monitor SEO and user engagement and suggest content optimization.
Qualifications & Experience
- Degree in Mass Communication, Digital Marketing or any related field.
- Minimum 1 – 3 years of relevant work experience, in challenging/startup environments.
Skills & Abilities:
- Social Media Strategist using social media for brand awareness and impressions.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
- Ability to notice patterns within statistics.
- Strong attention to detail and a strong analytical mind.
- Understanding of SEO and web traffic metrics.
- Experience in audience and buyer persona research.
- Good understanding of social media KPI.
- Familiarity with web design, graphics, and video editing.
- Excellent multitasking skills.
- Great leadership skills.
- Critical thinker and problem-solving skills.
- Team player.
- Good time-management skills.
- Great interpersonal, presentation, and communication skills.
- Good understanding of software packages and hardware; Power BI, SPSS, Tableau etc, are added advantages.
Salary:
N50,000-N80,000 Monthly.
